Netflix now testing Rs 250 subscription plan for Indian users

"Not everyone will see these options and we may never roll out these specific plans beyond the tests", the Netflix spokesperson added.

Telecom giant AT&T acquired the media-entertainment giant Time Warner and renamed it WarnerMedia, with the intent of moving into streaming with the rich content assets of Warner Bros studios, premium channel HBO and Turner broadcasting.

It nearly goes without saying that Apple's streaming service should have support for 4K playback, in line with other streaming platforms like Netflix and Amazon Prime Video.

However, with budgets reportedly exceeding $1 billion, Apple's latest foray into the world of content creation appears to be more ambitious than ever before.

Thompson, who took over as New York Times CEO in 2012 has overseen a massive expansion in its online readership, but warned publishers that they might suffer the same fate as television and filmmakers in the face of Netflix's Hollywood insurgence.

The Apple Event will be on March 25.

However, the new reports are suggesting that Apple's approach may in fact be a little more complicated than simply offering a single flat-rate bundle.

Another company that will launch a streaming service this year is WarnerMedia.

However, the new service may not be available to the public until later this year, according to a report by Variety, which says, "sources familiar with the plans say Apple's video service will be targeted for a launch in summer or fall rather than the April timing that has been the subject of media speculation".

This model - which may also be adopted by WarnerMedia or Disney - could fuel a new market for "addressable" or targeted ads which are based on data from viewers in the same manner as Google and Facebook.

Right now, nobody knows how much Apple's streaming service will cost.

Similarly, a new video service will expand on what's available through Apple Music, with original TV shows and movies from partnering studios and celebrities.

Laura Martin, an analyst with the research firm Needham & Co, said Apple's prospects are strong as it shifts from being a "product" company to an "ecosystem". While the company has been investing in creating original content such as Ghoul, Little Things, Love Per Square Foot, Sacred Games and Selection Day for Indian consumers, it needs to do more and bring more Bollywood as well as regional content to its library. All that said, even if we do get a peek at this bundle on Monday the lion's share of attention is still no doubt going to fall on Apple's video plans.

Apple could discuss the service as soon as Monday, or it may choose to detail the offering at its conference for developers later this year. That service, previously dubbed "the Netflix of magazines, ' had bundled together magazines for one low monthly price".


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