Kim Kardashian Warns Parents of Disturbing 'Momo' Challenge Videos

Law enforcement across the globe are warning parents about the dangers of the 'Momo Challenge, ' claiming that it could endanger children's lives.

RECOMMENDED: Q&A: What is the "Momo" suicide challenge on WhatsApp, and how is it affecting people?

CBS News reported that officials in Argentina investigated the game after a 12-year-old died, but details of the case are spurious. From there, participants are told to complete various tasks to avoid being "cursed", with tasks that include photographic evidence of self-harm that they've inflicted upon themselves.

The Momo challenge then started popping up in videos that were posted to social media.

"The image of Momo can be deeply distressing to children and young people and it's important to note that it may slip through parental settings and filters".

She also shared a message, seemingly sent to her by a friend, which read: "The Momo Challenge sent the other day is apparently now in kids' YouTube".

The "Momo game" or "Momo challenge" gained notoriety last summer and was first called a hoax by some websites before it was turned into a meme.

This Momo video on YouTube scares me bec my 9 year old cousin watches videos on YouTube A LOT.

"Even basic open source research suggests that "Momo" is run by hackers who are looking for personal info", the Craigavon Police said in a statement posted to Facebook. "The danger lies with your child feeling pressured to either follow the orders of ANY app via 'challenges, ' or peer pressure in chat rooms and the like".

"The most fundamental piece of advice that I can offer is to speak with your children - let them know that they do not have to deal with any concerns on their own".

Schools across the United Kingdom are also alerting parents to the potential dangers of the viral videos. If you're not aware of what the Momo Challenge is, here's a brief explanation.

"Please be vigilant with your child using IT". School districts in Utah and New Jersey also recently warned parents about the "Momo Challenge".

YouTube's full statement: "Our Community Guidelines prohibit harmful and unsafe challenges, including promoting the Momo challenge, and we remove this content quickly when flagged to us".

"These video clips are appearing on many social media sites and YouTube (including Kids YouTube)".

YouTube has also come under fire in recent weeks for its handling of inappropriate content targeting children. The character has even reportedly cropped up on YouTube Kids, as well as WhatsApp and Fortnite streams. While YouTube said it has taken steps to improve safety across its platforms, parents say it just isn't working.

No one knows exactly where Momo originated, or who is behind the disturbing trend, though it was linked to at least seven phone numbers beginning with codes from Japan and multiple countries across Latin America.