Rotten Tomatoes Makes Changes After ‘Captain Marvel’ And ‘Star Wars’ Trolls Attack

"The site is part of NBCUniversal's Fandango, which acquired the movie-ranking site in 2016 from Warner Bros. - and negative comments and lower "Want to See" scores, whether those are from trolls or anyone else, may depress pre-release ticket sales", Variety explained.

Following headlines about films such as Captain Marvel and Star Wars: Episode IX getting slammed on the site in early fan reviews, the critic aggregator is scrapping its pre-release review option for fans.

The fan "want to see" score, which was previously represented as a percentage, will now be presented as a raw number that will be tallied in real time. The changes also include that prior to a movie's release, fans will no longer be able to post reviews or comments.

Larson's' comments prompted instant backlash online, particularly over at Rotten Tomatoes, where the film's "Want To See" score began dropping precipitously - triggering critics on the left to blame the right for the bad buzz, as Twitchy noted.

"Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership", Rotten Tomatoes said in its blog post.

The Rotten Tomatoes audience score has become sorely abused.

It looks like Brie Larson's Captain Marvel isn't going to have to fight trolls alone.

In an official statement on the change, Rotten Tomatoes said, "As of February 25, we will no longer show the "Want to See" percentage score for a movie during its pre-release period".

Along with the troll-fighting updates, Rotten Tomatoes has made layout changes to the site. Don't worry though, fans will still get to have their say: Once a movie is released, audiences can leave a user rating and comments as they always have.

Rotten Tomatoes has already rolled out its new fan rating system, which you can check out on the website now. We have decided that turning off this feature for now is the best course of action.

Rotten Tomatoes now will show an absolute number of the total users who are interested in a movie. That functionality will be available once the movie releases into theaters.

In addition to those tweaks, the company is rolling out a "user interface that positions the Audience Score adjacent to the Tomatometer Score", which doesn't seem to really address trolling issues, but does make the ratings less cluttered and confusing overall.

Also, in 2018 Rotten Tomatoes introduced a new visual brand identity, including a new logo and icons representing fresh, rotten and certified fresh movies and TV shows.


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