Apple cancels iPhone Xr production boost

The report says Apple informed its primary suppliers - Foxconn and Pegatron - to halt plans for additional production lines for the iPhone XR. The XR model borrows its looks from the iPhone X and features an all-screen glass and aluminum design with a 6.1-inch Liquid Retina LCD display.

"If the reports are accurate, we do find it somewhat disturbing that this would take place so early after the launch of the iPhone XR", said Angelo Zino, an analyst at CFRA. As per the source, this means Foxconn would be producing 100,000 few units of the iPhone XR daily than initially estimated - a decline of around 20-25 percent. Apple is widely considered to be Foxconn's biggest customer, but other stocks of its suppliers were hit worse. The two firms assemble the iPhones. But Wistron now expects to "receive no orders for the iPhone XR this holiday season".

Nikkei writes that the lack of innovation is hurting Apple. The company reported an average selling price of $793 - a year-over-year increase of 28 percent. Apple's willingness to raise its prices across the board is a testament to just how strong a product the iPhone X was.

Another point worth making is that in the past, Apple has found it hard to keep up with iPhone demand, resulting in shortages and long wait times. "Combined with the continued strong momentum we're seeing among its iPhone 8 and 8 Plus, these sales have contributed to a 5.0 percentage point increase in OS share for Apple in the United States - the biggest gain seen worldwide this quarter. iPhone 8 was the top selling model in the USA over the quarter, with a 9.4% share of the handset market, and with iPhone XR launching outside this period we'd expect Apple share to tick up further towards the end of the year".

Last Friday, Apple shares had fallen sharply, dragging the USA tech major's market value below $1 trillion after the company forecast softer-than-expected sales for the holiday quarter and fueled nerves over iPhone sales by saying it would no longer release the figures.


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