Instagram Stories now offers its 400m users thousands of licensed songs

Instagram has introduced a new feature where users can add licensed soundtracks to their stories.

On Thursday, Instagram announced that they have 400 million daily users of their app, which is nothing short of insanely impressive. In addition, only iOS users will be able to choose a song before capturing a photo or video, but Android will soon also have that capability. It's a strategic move that caters to the app's audience, especially seeing as over 45 percent of Instagram users follow a verified music account, and three of the top 5 most-followed accounts on Instagram are musicians. Be on the lookout for new songs to be added daily. Instagram says its library has thousands of songs available, and you can listen to previews before you decide to add them to your post.

Once you've selected a song, a slider tool lets you choose exactly which part of the track you want to play during your Story. This makes it possible for users to record lip sync clips and mini music videos - a feature that's been extremely popular on Musically. They'll also see a tappable sticker with the song title and artist name.

Instagram said its soundtrack feature is now available in selected countries, and the ability to select a track before capturing video is now only available on iOS.

The process of adding music on to your stories is quite simple and similar to Instagram's sticker feature.


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