Porsche Taycan - Mission E Gets a New Name

Porsche has been using Mission E to describe its first battery-electric vehicle since the concept came out, but that won't be the name when it comes to production. Loathe it? Let us know what you think of the Taycan name in the comments section below.

Oliver Blume, Chairman of the Executive Board of Porsche AG.

The Taycan will be able to go from a stop to 60 miles an hour in under 3.5 seconds, thanks to its two electric motors that produce more than 600 horsepower. Porsche claims that multiple launches in a row will be possible without a loss in performance, and maximum range will be over 300 miles, per testing under New European Driving Cycle (NEDC) standards that are usually a bit more generous than US ones.

Porche revealed on Friday that the company's first fully electric auto name will be Taycan. However, strategically, Porche's Taycan will be rival to Tesla.

The vehicle was known as the Mission E since the unveiling of the concept in 2015, but it was always known that the production version will most likely feature a name that works with Porsche's current naming scheme.

Porsche Mission E spied- image 2
Porsche Picks Taycan as Name for Its First Electric Vehicle

With regard to the special exhibition and Mission E's important part in it, Porsche said in its recent announcement that "the special exhibition will be accompanied by interactive experiences", including an augmented reality (AR) application for the Mission E.

"At Porsche, the vehicle names generally have a concrete connection with the corresponding model and its characteristics", the automaker points out.

Interest in the Taycan has already been huge, Porsche says, though sales aren't expected to kick off in the United States for some time yet. Porsche claims this powertrain will allow the Taycan production vehicle to cover 0-62mph in under 3.5 seconds and 0-124mph in under 12s before hitting a top speed of 155mph.

Even with that, adding range back in should be more rapid than with most electric vehicles. The firm will double total investment up to 6bn Euros by 2022, spending on everything from a rapid charging infrastructure to hybrid and electric versions of its existing range. Prices are expected to start around $80,000 to $90,000.


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