Ford to Stop Selling Sedans in North America by 2020

By white space, Ford refers to vehicles that don't fit into typical categories. "We're going to feed the healthy parts of our business and deal decisively with the parts that destroy value", he said. "We aren't just exploring partnerships; we've now done them". Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. In 2017 the company's pretax profit fell to $8.4 billion from $10.3 billion. Fiat Chrysler CEO Sergio Marchionne now wants to eclipse General Motors Co. before his retirement in 2019.

Ford made the announcement on the day it beat its Wall Street earnings estimates. Ford's automotive revenue increased to $39 billion, exceeding the average projection for $37.2 billion in a Bloomberg survey.

In mid-morning trading, shares of Ford were up around 2.5%, at US$11.40.

Only two sedan models will be available in Ford's North American lineup. By 1992, Taurus was the best-selling vehicle in the USA, topping the Honda Accord with 409,751 units sold.

The automaker also reiterated its previously announced plans to "bring 16 battery-electric vehicles to market by 2022" - starting with an all-electric CUV with 300 miles of range. Rising commodity costs and unfavorable foreign exchange rates hurt results in the latest quarter, but sales of high-margin pickup trucks and SUVs helped boost the company's performance.

Ford announced in their recent quarterly call that their future auto lineup will consist of only the best-selling Mustang, and a new Focus Active (which will be a small crossover). By 2020, almost 90 percent of the vehicles the Dearborn, Michigan automaker will produce will be trucks, SUVs and commercial vehicles. That means the Ford Fusion and the Ford Taurus will be discontinued, joining the already defunct C-MAX and the Fiesta, which won't be back after this year, on the scrap heap. Lincoln now sells the mid-size MKZ and full-size Continental which share platforms with Ford counterparts.

Hinricks said Ford will "invest heavily" in the plant so it can make the next-generation Explorer and the Aviator SUV, but declined to go into details.

Michelle Krebs, executive analyst at AutoTrader.com, said Ford's move is no shock.

Which is the same place we'll be seeing more SUVs.

Hackett, 63, sought to assuage those concerns by promising "urgent" action.

Mr Hackett told investors the company is undergoing "a profound refocus" of its operations and is planning to get rid of unprofitable business.


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