Amazon and Best Buy Partner to Sell Fire TVs, Simplifies OTT Solution

Best Buy said it will sell more than 10 high-definition and 4K Amazon televisions in stores and online this summer from consumer electronics giant Toshiba and Insignia, the house brand for Best Buy. Not least because the experience can become more visual. "Roku TVs are available at Best Buy and are sold across all the major retailers, making it easy for consumers to choose from dozens of Roku TV models".

The WSJ reports six years ago Best Buy was close to shutting its doors completely but after focusing on its e-commerce stores and price matching with Amazon it has survived the volatile market.

While Best Buy and Amazon announced the deal Wednesday, the companies' CEOs, Hubert Joly and Jeff Bezos, sat side by side talking about deal with a handful of reporters on Tuesday. What works for Best Buy is customers still seem to want to buy large items such as TVs from physical stores.

Best Buy began selling Amazon's Kindle e-readers almost a decade ago. The partnership is a win for both companies.

Amazon CEO Jeff Bezos boasted that the new TVs will "deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".

Fire TV is built-in to the new TVs, combining live over-the-air TV and streaming content in one location.

Best Buy further highlights that the TVs will come with Voice Remote included in the package, and users will be able to easily search for what to watch, launch apps, play music, control smart home devices, switch inputs, and more, simply by uttering voice commands to Alexa.

Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home.

In the coming years Best Buy executives said they will introduce other brands and models in various price points that will be integrated with Fire TV.

This is all great news for Best Buy.


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