New Facebook scandal after company secretly deletes messages sent by Mark Zuckerberg

But it also might make users paranoid that messages they receive could disappear, leading to anxious screenshotting.

"Unsend" features aren't new or even that unusual, but what proved unacceptable for regular Facebook users is that so far the majority of the site's members don't have access to them. So, you can still run Facebook as a free service and collect significantly less data and offer significantly less ad targeting criteria. Facebook is facing calls to separate the chairman and CEO roles, and some investors and observers want more oversight of Zuckerberg, the founder of the company, who has a controlling stake.

"That's the kind of thing where I think it is clear that people were trying to use our tools in order to incite real harm", Zuckerberg said. "We do not listen to your voice and video calls".

The revelations, detailed in a new TechCrunch report, come just days before Zuckerberg's scheduled appearances in front of Congress on April 10 and 11 over his platform's privacy scandal - which saw Cambridge Analytica nab the data of 50million users without their permission.

To curb this flow of data, the social networking giant is limiting the power of third-party apps. In an interview with Today, Sandberg said there is now no way for a user to entirely opt out of having Facebook collect and sell their data.

Messenger, which allows users to chat amongst themselves, became a point of interest this week after Facebook CEO Mark Zuckerberg said the company had "detected" that "sensational messages" were being sent via Messenger in Myanmar.

Facebook has been battered by allegations that its platform has helped fuel communal bloodshed in Myanmar, a mainly Buddhist country accused of waging an ethnic cleansing campaign against Rohingya Muslims. But Zuckerberg has declined three requests to appear, which Collins said was "absolutely astonishing...given these are questions of fundamental importance and concern to his users, as well as this inquiry".

"We're going after fake accounts", she told the Today Show.

"The medical industry has long understood that there are general health benefits to having a close-knit circle of family and friends", Facebook added in a statement.

Facebook did not operate transparently in deleting the messages, as it made no announcement either publicly, or to those involved in the conversations.

The data at the centre of the controversy was obtained from a personality quiz app downloaded by some 300,000 people. "This work has not progressed past the planning phase, and we have not received, shared, or analysed anyone's data".

For the most part, it's encouraging that there is at least some effort to start protecting user data from Mark Zuckerberg's company.


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