Facebook to shut off third-party data targeting

On Monday, the Federal Trade Commission said it is investigating Facebook over its privacy practices. These updates are about transparency - not about gaining new rights to collect, use, or share data.

The decision follows the revelation made by a whistleblower over how Facebook handles personal information, enables other companies to take that data without oversight and then chooses not to alert affected users.

Facebook has been apologizing since the 2016 election.

Why is the breach making headlines now?

It was used by the likes of marketing technology company Acxiom and credit-reference agency Experian across a range of areas, including consumer goods, services, fashion and motoring. However, the third party option to procure data is a considerable threat to the company's current privacy policies. It has suspended Cambridge Analytica from its network and said in a blog post that the British company had received user data through an app developer in violation of Facebook policy. The advertisers on Facebook themselves have their own compilation of user information.

The company also introduced Access Your Information system through which users can manage their information, including deleting things they may have shared in the past. These third-party apps also add to Facebook's revenue stream, as they pay to be promoted.

It's easy to hate Facebook, but it's much tougher to quit
'Trust diminished': EU lambastes Facebook for lackluster response to data scandal

Back to 2018, and Facebook heard in media reports that the two parties may not have deleted the data.

The agency could fine Facebook up to $40,000 per violation per day-which could add up quickly with millions of users involved-if it finds the social media giant broke its earlier promises to protect user data, they say. News that has an eye-catching headline (even if it is from an unreliable source) is exactly what gets people to click. CEO Mark Zuckerberg has recently responded to public scrutiny by asserting the platform will only promote publishers whose content is "trustworthy, informative and local".

First off, according to CNN, the company's shares fell, causing it to lose $80-billion in market value by Tuesday, 27 March. "If we can't we don't deserve it", Zuckerberg said in the ads. He has turned down an invitation to appear before members of parliament in the United Kingdom - where data breaches may also have occurred. It is pretty clear why Indian government has raised these concerns about user privacy and data security. Users have to decide how much data they are comfortable sharing. "We will reduce the data you give an app when you sign in ― to only your name, profile photo, and email address", Zuckerberg said.

They informed that more additional measures would be adopted in the coming weeks for letting people have more authority over their privacy.

While this download was already possible, it took some time to figure out how to do it. Cox said the changes let people browse through their information in detail, without having to download it.


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