Black Panther Tracking For $100M-$120M Domestic Debut

And this one doesn't fly.

Marvel Studios producer Nate Moore believes that the upcoming superhero film Black Panther doesn't rely on current plot points in the Marvel Cinematic Universe (MCU) and therefore can be passed off as a standalone project.

Marvel Studios has a new TV spot and the Super Bowl spot from Black Panther.

Lexus marketing vice president Cooper Ericksen told Ad Age that the ad from Walton Isaacson is looking to open up the brand to a wider audience than it has previously catered for. "It was nearly too good to be true". "However, when an old enemy reappears on the radar, T'Challa's mettle as King and Black Panther is tested when he is drawn into a conflict that puts the entire fate of Wakanda and the world at risk".

We first saw the King of Wakanda in action in Marvel's Captain America: Civil War where, during a press conference addressing the rumblings in Nigeria, his father was killed. The "Long Live The King" spot ends with T'Challa switching up his suits and making it on time for a social gala.

The Lexus LC 500 luxury performance coupe, which will be seen in the movie, also has a cameo in the ad, which was shot in downtown Los Angeles at night using a custom lighting unit.

Good thing, because Ericksen says prices start at around USA $75,000 (NZ$101,676) for the LS and more than $90,000 for the LC. While the full 60-second spot shows both the Marvel superhero and the luxury sports auto in action, a 30-second version of the ad (created by Lexus' multicultural agency, Walton Isaacson) will appear during the third quarter of Super Bowl 52, according to Ad Week. "I think we're going to have high memorability".


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