Mobile Announces Its Own TV Streaming Service for 2018

T-Mobile announced Wednesday it would launch a new TV service as part of its deal to acquire Layer3 TV, a Denver startup that offers high-definition TV services online.

T-Mobile says that its desire with launching this new pay TV service is to disrupt the current market. That's a hell of a task, but yeah, T-Mobile did it with wireless for a while and might be able to help in cable. T-Mobile appears to be going more with the AT&T/DirecTV Now approach, although we don't know how much of the Layer3 TV experience will remain after it is rebranded as a T-Mobile offering in 2018. However, T-Mobile will need to greatly expand that footprint to appease its customer base that stretches nationwide. Given that, unlike AT&T, Verizon, Dish, Comcast and others, T-Mobile doesn't offer home internet, whatever TV service T-Mobile offers will likely be heavily optimized for its T-Mobile ONE plan, which means plenty of downsampling to 480p over LTE connections. T-Mobile sees it as a means to making a disruptive mobile video play next year.

"The world is changing - with mobile video, streaming services, cord cutting, original content and more - and yet, the old guard simply can't - or won't - evolve", Mike Sievert, COO of T-Mobile, said in a statement.

Executives pointed to T-Mobile's 16,000 retail stores, and access to 71 million customers who the carrier can introduce its new TV service to.

T-Mobile points out that they have been a leader in mobile video options for their customers starting with the Binge On service that gave consumers the ability to stream as much video content as they wanted.

Layer3 TV was founded in 2013 with the goal of being a better cable TV provider.

In a video announcing the deal, T-Mobile's eccentric CEO, John Legere, attacked the cable and satellite companies that his mobile company would now be competing against, while offering a general idea of what T-Mobile's OTT service would look like.

T-Mobile will continue to support Layer3 TV's current model in the cities where it's now available and plans to grow its reach across the country, executives said.

Not that buying Layer3 TV is a dumb way to do it.


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