Amazon launches in Australia, offers one-day metro delivery

Australian retail shares have fallen sharply since Amazon confirmed plans for the country in April.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come", he said.

Industry research firm IBISWorld even put a number to it, last month saying the U.S. retailer would undercut Australian rivals to the tune of 30%, while an Amazon staffer reportedly said the company was out to "destroy" the local retail scene.

If you walk into your local Harvey Norman this morning and the sales staff are rude to you, well it could be for a multitude of reasons that are nearly certainly separate to you and your existence, but the most likely reason is that Amazon launched in Australia this morning, just in time to completely up end the retail sector for Christmas.

Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5.

While Amazon's corporate offices, with 1,000 employees, are located in Sydney, Melbourne, Brisbane, Canberra, and Perth, the company's new fulfillment centre in Dandenong South will be the nucleus for product distribution.

"GetSwift is pleased to announce that it has signed a global master services agreement with Amazon", GetSwift said in an ASX announcement.

"Due to the terms of the agreement the number of deliveries this agreement may generate is now not determinable".

Plus, for the first time, Australian customers will be able to access Prime Video and Twitch Prime, launching Prime shipping benefits in Australia in mid-2018 (registration for Prime is open now for Aussies).

The move establishes the $550 billion behemoth as an aggressive presence in the sluggish Australian retail sector, just as shopkeepers were hoping for a rush of sales over the important Christmas holiday season.

Amazon Australia's finally switched over the home page.

"My main take away [from meeting United States retailers] was that Amazon's key advantage is that its strategy is driven by data, not gut feel, and the key source of this data is the Marketplace".

Amazon Australia says it will be selling "millions" of products across 23 categories including toys, consumer electronics, sporting and outdoor goods, tools and home improvement, beauty products, clothing and accessories. "I think this may prove hard".


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