PUBG could get a 'socialist makeover' in China

Tencent has announced that it has landed exclusive rights to PUBG in China, its home market.

South Korea-based PUBG Corp., a spinoff of Bluehole that now exclusively administers "PUBG", has signed a publishing agreement with Tencent to release the "Battle Royale" shooter to the Chinese market.

There's been speculation about whether PlayerUnknown's Battlegrounds will release in China and what all it would take to make that happen.

"As pointed out by the South China Morning Post, news of this announcement comes comes just a few weeks after China's State Administration of Press, Publication, Radio, Film and Television announced it was considering possibly banning the game for its violent content and "[deviation] from the socialist core values, traditional Chinese culture and moral norms".

The English language press release about Tencent and Bluehole's partnership quotes Tencent's senior VP Steven Ma as saying: "PUBG is now the most popular survival shooter game, and is enjoyed by users all over the world". Chinese tech giant Tencent promised to add "socialist core values" to the game in order to bypass the country's strict censors. The gory, battle royale-style game will get a socialist makeover to meet stringent Chinese rules.

Another popular title by NetEase, Wildness Action, was embedded with the same slogans to balance out the otherwise wanton simulated violence between players, according to Communist Party newspaper The Global Times. In addition to striving for massive military reforms and economic expansion, his teachings have caught on as a unique school of thought putting him on the path to becoming potentially as influential as communist founder Mao Zedong.

This does mean that the Chinese servers will contain a modified version of the title in some form or another, but catering for Chinese players will in turn create "healthy, positive cultural and value guidance, especially for underage users".


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