Volvo's Polestar Electric Cars Will Be Sold Online

As per the rules for producing cars in China, the plant will be run by a joint venture between Polestar and two Chinese companies within Zhejiang Geely.

With experience as Volvo's performance arm, responsible for racing and souped-up road models like the XC90 and XC60 T8 Polestars, Polestar is now transitioning toward becoming an independent badge with its own lineup of electrified performance cars.

"We want to be leaders in electrification", Volvo chief executive Hakan Samuelsson said at this week's launch event.

The Polestar 1 will arrive in 2019, with numbers to be capped at just 500 units per year due to its finicky carbon fiber-intensive production process.

"The Polestar 1 is a performance electric hybrid, but with the longest pure electric range of any hybrid vehicle in the world, we consider it an electric auto with support from an internal combustion engine", Polestar CEO Thomas Ingenlath explains.

Polestar models will be serviced at selected Volvo dealers, although their drivers won't need to visit the workshop, as all issues will be dealt with online. More information is expected on the Polestar 1 in the coming months. It also features Ohlins continuously controlled electric suspension (CESi). Adding to the overall flashy look of the Polestar 1 is the rear windshield which wraps itself over the roof and down across the front of the vehicle giving the sporty Polestar 1 an even sleeker look and feel.

Polestar 2 will start production later in 2019 and will be the first battery-electric vehicle (BEV) from the Volvo Car Group.

For example, China plans to set goals for electric and plug-in hybrid cars to make up at least a fifth of local sales by 2025, with a staggered system of quotas beginning in 2018. In 2020, Polestar will launch the Polestar 2, a small electric sedan that will challenge the Tesla Model 3. A single monthly payment will streamline related expenses like insurance and maintenance, and Polestar will offer pick-up/drop-off servicing for when it's time for that oil change or tire rotation.

Polestar will also open dedicated spaces, that will give a preview, test drive and demonstrate the Polestar cars.


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