Polestar 1: Sweden's Volvo and China's Geely unveil new electric sports vehicle

Polestar - Volvo's performance brand - who today revealed it will become a standalone company specialising in high-performance electric cars, and unveiled details about its first three models, will also offer a new way of "buying" cars.

Polestar 2 - a mid-size electric sedan aimed directly at the upcoming Tesla Model 3 - will be the first battery-electric vehicle (BEV) from the Volvo Car Group.

Customers will also be able to have extended use of larger Volvo cars for use at home and while away, along with being able to book a vehicle wash and valet at a convenient time.

The Polestar 1 is based upon Volvo's Scalable Platform Architecture (SPA) but approximately 50% is new and bespoke, created by Polestar's engineers.

This performance GT is a plug-in hybrid electric vehicle with exactly 600 horsepower and 1,000 Nm (737 lb-ft) obtained from a 2.0-liter turbocharged four-cylinder engine and two electric motors over the rear axle.

Volvo Car Group says Polestar's technology and product offering will benefit from its economies of scale, helping it to "accelerate design, development and production processes at fraction of the time it takes other new entrants". Which means rear wheel drive when you're in pure-EV mode, and proper torque vectoring when you're on it.

The Polestar 1 will have an electric motor along with a set of electric batteries along with a turbocharged 4-cylinder petrol engine that will power the vehicle.

As for when we are going to see it launching into the market, the company says that production will begin in mid-2019 at a new, state-of-the-art Polestar Production Center in Chengdu, China.

If you're a Volvo enthusiast, you'll know that Polestar is the sports-focused, tuning arm of the Swedish brand.

The Polestar 1 will be produced in "lower volume", but the subsequent models will be "mass produced" and all will be sold online via a subscription model involving monthly payments. The zero-deposit, all-inclusive subscription includes a pick-up and delivery service.

It will all be done through "Phone-As-Key" technology, so the owner can share a virtual key with someone else, and be able to access on-demand features. If you wish to understand the cost of a Polestar 1, purely for competitor comparative reasons, the indicative target price would be in the region of 130-150,000 Euros.

Along with this, customers will have access to vehicle rental days, and a range of concierge services.

Thomas Ingenlath, Chief Executive Officer of Polestar speaks during a launch event in Shanghai, China October 17, 2017.

Ordering and configuring of Polestar cars will be conducted online via a Polestar app or online portal, or at one of a number of new "Polestar Spaces" to be opened - independent of any Volvo showroom - around the world. "A handsome GT with cutting edge technology - a great start for our new Polestar brand".

"All future cars from Polestar will be electric performance vehicles, but the Polestar 1 bridges today's technology with the future, offering the ideal drivetrain for a grand touring coupe that's likely to be used over longer distances as well as shorter, faster, enjoyable journeys".


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