Atari confirms new game console in the works

Although there aren't many details available about the console, a new product called the Ataribox has been teased online. According to the teaser, Ataribox is a "brand new Atari product" that's been "years in the making". The coding for the site itself doesn't give anything way either.

Atari CEO Fred Chesnais spoke with Venture Beat recently and said that "We're back in the hardware business". Given Atari's catalog of classic games, it'd make a lot of sense for the company to re-release its library - or maybe just a handful of fan-favorites - on a "modern" console that easily connects to today's televisions via HDMI. In what looks like one final, desperate attempt to gain some sort of market share, Atari now plans to launch the Ataribox console.

About a week ago, a mysterious website appeared that offered a glimpse of what appeared to be a new console by Atari.

Chesnais acquired Atari in 2013 after company executives filed for bankruptcy protection when it became a dying firm.

Of course, the other way could be an actual new console that will be competing against Nintendo, Sony, and Microsoft.

Based on what was shown in the teaser, it's entirely possible that Atari is looking to cash in on the retro revival.

Brand licensing has also been more of a priority, with the Atari name planned for use in the upcoming Blade Runner 2049 film.


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