Twitter Has Made Some Changes To Its Privacy Settings And Data Controls

"We're updating our privacy policy to bring you a more personalised Twitter experience", Twitter said in an in-app notification announcing the change.

If you haven't told Twitter your age or gender, Twitter guesses for you: the company says, '"If you haven't added a gender, this is the one most strongly associated with your account based on your profile and activity". You've probably already turned off whatever tracking options might have been enabled in the first place.

Twitter has angered its userbase on Wednesday night after the company pushed out an update to its privacy policy that expands its ad tracking habits and even turns some features on by default.

Microsoft did this recently with Windows 10 and the Creators Update release after taking a lot of heat about its telemetry collection.

Twitter has unveiled a new update created to better personalise the ads you see when using the social network.

I learned this thanks to a revision in Twitter's privacy policy that rolled out yesterday, which gives users more information about how advertisers see them and lets them toggle which bits of information they want to share.

Of course users have pointed out that Twitter's dropping comes at a time when it is making some privacy changes. I learned that I am part of 11,987 audiences from 1,907 advertisers.

Here you can choose what level of personalisation you would like to see in the adverts Twitter shows you. The feature was created to allow anyone who used it to keep advertisers from tracking browser histories. Each of these can be ticked or unticked manually, depending on if you agree with them or want Twitter to classify your tweets.

Since 2012, Twitter had agreed to honor Do Not Track, or DNT. Tightly targeted ads are the best way for sites to make money selling advertising, but so far, Twitter is only getting about 1 percent of those advertising dollars (Google and Facebook get much more). But then you can click on interests from Twitter, and interests from partners-which is where this gets really interesting. Twitter said the enhanced settings it is rolling out will replace its reliance on Do Not Track.

Twitter users logging in today have been met with a message from the company pushing them to share their personal data with advertisers. There are also settings to control whether information about your usage is synced between the various devices you use to access Twitter. When active, the setting lets Twitter share "certain private data (which will never include your name, email, or phone number) through select partnerships".

There's also a tab called "your Twitter data" that you should check out.

"Do Not Track signals a user's opt-out preference with an HTTP header, a simple technology that is completely compatible with the existing web".